In the previous post, we got an overview about the Telecom Industry in India and saw about the overwhelming entry by Jio. This being said ,we are definitely intrigued by how JIO managed to grow exponentially in such a short span of time. Now, the major problem it’s gonna face is retaining its customer base and also onboarding new customers to its platform, since all the major telecos (telecom companies) have started taking retaliatory measures against Jio’s predatory pricing strategy.
Telephone % is the number of telephone connections for every hundred individuals living within an area.
Overall Teledensity % in India is 91.17%. The teledensity is predominantly low in Bihar (61.9%), Assam (65%), UP (70.1%), MP (72%), Orissa (76.7%) and Northeast (82.4%)
Jio’s overall national market share is just over 20%, and in places like Kerala (15.36%), NE (20%), West Bengal (18%), UP (18%), TN (20%), they have a good shot at expanding its footprint.
So, Jio must divide the regions based on the teledensity of the region and its marketshare in the region and plan its marketing strategies accordingly.
Other Miscellaneous Strategies which they can possibly use:
Another Golden way to enhance the overall presence and consolidating their revenue streams would be by diversifying into related fields, which transforms Jio from just a connectivity company into a technology platform.
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